Like its precursor, the Hero 2, that GoPro released in 2009, the Hero three stakes its claim as a "proactive" camera, to borrow Woodman's phrasing. That is, it's meant to capture life because it unfolds. you'll be able to strap it to your paddle as you kayak category five rapids or wrap it around your head as you parachute from a blimp.
What distinguishes the camera from the company's earlier versions area unit its specs. It's tierce the scale of the Hero two however with doubly as several frames per second, and it contains sixty four GB of storage. The top-of-the-line Black edition ($399) ramps up video resolution to 4K, territory once reserved for Hollywood films. inherent Wi-Fi (connectivity came singly on the Hero 2) allows for live streaming and a fast link to the new GoPro iPhone app. (An golem version is within the works.)
GoPro says the Hero three is waterproof to one hundred ninety feet which it sports a stronger recording system than the one that came with the Hero two. whereas the Black edition (12 megapixels) prices nearly $400, the Silver (11 MP) can retail for $299 and therefore the White version (5 MP) for $199.
Few may have predicted this newest iteration back in 2004, once Woodman, an obsessive swimmer, brought forth his 1st GoPro: a 28-mm, film-based radiocarpal joint camera designed for memorializing kowabunga moments. GroPro has since sold three million cameras, moving on the far side surfers to bungee cord jumpers, backcountry skiers, mountain-bike riders, and different members of a lively, social-media-loving audience that larger camera corporations had largely uncomprehensible. And although people use their GoPros to capture slower moments a fast tour of YouTube turns up video of everything from advanced surgeries to lazy days at the beach the company's target market remains high-octane.
That a lot of was clear from the Hero 3's unveiling at the Bentley space in port of entry Tues night, where, despite the presence of varied gizmo nerds, the group consisted mostly of the glassy-eyed death-cheaters you'd expect to search out at associate X Game event. In his presentation associate energized Woodman 36 years previous and by all appearances amped abreast of Red Bull regaled his audience with a mixture of polished company language and Spicoli-speak as he represented his company's evolution from a dream in an exceedingly young surfer's mind to what he calls "the most versatile camera within the world." He definitely comes off as plausible once he claims to be entirely "stoked."
To punctuate the evening, Woodman screened a brief film, shot with Hero 3s, whose pulsing sound recording backed a collage of heli skiers, bike drivers, and free diverse frolicking with humpback whales. once it had been over, the audience was invited to require half the subsequent day in an exceedingly vary of GoPro-sponsored activities: sport a sports automobile, riding jumpseat in an exceedingly fighter jet, and skin diving with sharks at the tank at Fisherman's Wharf.
"Can i purchase a 'hell, yeah?' " Woodman referred to as out. "Can i purchase a 'hell, yeah?' "
From the crowd's varied responses some murmured, some bellowed you may tell WHO was an obsessive GoPro user and WHO was simply covering the event. source popularmechanics.com
